Purple Tuesday – The UK’s Accessible Shopping Day

For people with hidden disabilities a shopping trip can be an overwhelming ordeal as loud noises, bright lights, crowds and unusual smells flood the senses. This experience can leave an autistic child (for example) feeling very agitated and unhappy, making the shopping trip impossible for both them and their parent or carer. This is one of the many reasons why the disability organisation Purple, with endorsement from the Department for Work and Pensions have introduced Purple Tuesday.

Taking place on Tuesday 13th November 2018, Purple Tuesday is the UK’s first accessible shopping day. On this day major retailers and shopping centres are expected to promote accessible shopping by making one long term commitment which makes their venue more inclusive and improves the shopping experience for disabled customers. This could mean installing a sensory room where people with hidden disabilities can go to for some quiet time after or during the shopping trip or introducing a quiet hour.

Making Shopping Inclusive is big business

  • The purple pound is worth £249 billion to the UK economy
  • Autism affects 1 in 100 That’s over 700,000 people in the UK which means that
  • Approximately 2.8m people have a relative on the Autism Spectrum.
  • More than 11 million people in the UK are considered disabled

Rompa proudly supports Purple Tuesday and similar initiatives

Rompa have worked with many businesses in the retail sector that have taken the initiative to make their venues more inclusive. For example, Meadowhall Shopping centre asked us to provide a pop-up sensory room in aid of Autism Awareness Week. The feedback from this was so positive that a permanent sensory room has now made an addition to their facilities as well as a Rompa corner kit being installed into the baby changing area.

Here at Rompa we provide a variety of products for not only shopping centres to consider for Purple Tuesday but for parents and carers alike during their shopping trip. 

Take a look at our tactile range of products: https://www.rompa.com/purple-tuesday

Kayleigh Newby

About Kayleigh Newby

Kayleigh is responsible for all the marketing activity at Rompa – print, online, PR and events. Kayleigh plays netball once a week for a local team and enjoys going snowboarding and taking her mini Yorkshire Terrier, Millie, for walks.

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